Editorial Policy

Healthy Matters content is trusted because it is independent and verified by medical doctors and health experts. Our Expert Advisory Board members participate on a strict volunteer basis with the aim of empowering the Hong Kong public with better health information.


Healthy Matters maintains a clear separation between editorial and advertising. Healthy Matters does not sell or endorse products.


We accept advertising and sponsorship under strict guidelines including:

  • We refuse advertisement that is incompatible with our mission.
  • The presence of advertisement or sponsorships does not amount to an endorsement of the advertised service or product.
  • Advertising on our website or in one of our newsletters is clearly indicated as such.